I've worked across food, music, health, events, and tech. The same instinct carries through all of it: find the pattern, plan the move, and build something intentional.
[ creator brand ]My flagship creator brand, built from scratch to document Seattle's food and culture through honest, fast-paced storytelling. 222+ videos, 140+ restaurants, one person.
19k+ community · 10.2M+ views
[ lifestyle brand ]Long-term creative partner for a Seattle bagel & coffee brand: strategy, campaigns, video, photography, social, and every piece of in-store design.
800k+ reached · 2.1M campaign views
[ event ]A one-day pop-up collab with Drip Tea: concept, menu design, teaser ads, social campaign, full shoot and edit. Every deliverable, one person.
Sold-out pop-up
[ brand studio ]Opened commissions for early-stage founders: logos, full identity systems, and strategic consulting on positioning and direction.
7 clients · full identity systems
[ founder project ]Built a clothing brand in college to learn the full pipeline: design, production, sourcing, and marketing. Drop 2 moved 50+ pieces in under 32 hours.
2 drops · sold out in 32 hrs
[ community · media ]3 years as Program Assistant with Muckleshoot Indian Tribe: strategy, events, media production, and daily programming for 129 youth.
3 years · 129 youth served
[ f&b · branding ]TOASTED's sister bakery brand. Built the full identity: logo, custom bagel illustrations, menus, signage, merch, and all the content. First week open, selling out daily.
#6 Best Seattle Bagel · @infatuation_seattle
[ brand video + photo ]Built aegeliss.com from scratch in 10 weeks. Then the client came back and asked for a brand video.
Website + brand video
[ music · artist ]One of the best out of Seattle and a good friend. Shot his Neumos show, built the rollout for "Told Me We're Forever," designed and produced his merch line. "Wish You Were Gone" is at 12M+ streams.
12M+ streams · 250k+ monthly listeners
[ food photography ]Product photography and launch strategy for Drip Tea's croffle menu item rollout.
Product shoot
[ property shoot ]Khanh owns Saigon Drip - my first ever Yap Sesh and first viral video. Years later, he asked me to shoot his real estate listings. Full circle.
Listing photography · Kent, WA
[ concert · artist ]Photographed touring artists from the front row: The Kid Laroi, Blxst, 03 Greedo, and more across the Pacific Northwest.
The Kid Laroi · Blxst · 03 GreedoOriginally a concept to get easier access to artists backstage. Post-show meal, local spot, interview. The music industry pitch never happened, the food community showed up instead.
Walking into local spots and documenting them honestly is what made people care. No studio, no script, just a camera and a real conversation. Owners started recognizing me. Regulars started following to find their next spot. Every video was made for the people in it, not the algorithm.
80+ brands reached out directly. The Mariners emailed first, loved how I covered food and the city, and invited me to a season food showcase and then a Dogs at the Park game. CID asked me to document their Guinness World Record attempt for the largest dim sum dinner in history, beating Australia's record. They liked the work so much they hired me to edit videos for their own page. The brand built for myself became proof of what I could do for others.
A Seattle bagel and coffee shop with a loyal local following, no content system, and a brand story worth telling.
Built the full creative operation: content strategy, campaign videos, social series, in-store design, menus, and signage. When 'Put It On My Neighbor's Tab' came to the table - inspired by nationwide food stamp cuts, sparked by a coffee shop in Oregon doing something similar - I jumped in on the marketing and ran all the production and video rollout. 2.1 million views. 7k free meals. A local bagel shop became a community story.
800k+ accounts reached, 7k to 13.5k followers, and a campaign that went viral on pure goodwill. The brand now leads with values, not just content.
3 years embedded as Program Assistant with the Youth Development Program. Not a freelance gig, a full-time position inside the organization, working across multiple departments.
Ran media production for the annual Skate Jam, designed event merch and stickers, produced graphics across 5 departments, and managed daily programming for 129 kids.
You can't make things for a community you don't understand. 3 years inside an organization teaches you to listen before you build, and that carries into every project now.
Drip Tea recognized me from my food content and reached out about doing a collab. I came up with the concept: a Pop Rocks-inspired event with exclusive drinks, a DJ lineup, and a full content rollout built around it.
Menu development and naming, DJ booking, all print and digital graphics, social rollout, teaser content, day-of photography, and the final recap edit. One event, one person, zero agencies.
Sold-out pop-up. The event ran clean from concept to recap because every decision came from the same person with the same vision.
Positioning, content systems, campaign sequencing, and the reasoning behind every move.
Organic growth, community engagement, and content that compounds over time.
Directing, shooting, and editing cinematic content end to end.
Logos, identity systems, and brand direction for small businesses.
Planning, partnerships, promotion, and day-of execution.
Concerts, food, and lifestyle - every shot composed with intent.
BS Informatics, UW. HTML, CSS, JS, React, Firebase. The tech side shows up in how I think about systems and scope, not just what I build.
I'm a marketer, filmmaker, and creative strategist based in Washington. What ties my work together isn't a single industry. It's how I think. I find the pattern, connect what I've learned in one place to a problem somewhere else, and build something with a clear reason behind every choice.
A big part of my work lives in the food and beverage space, building content systems, running social, and helping restaurants and cafes grow from the ground up. I've worked with multiple F&B businesses across the Pacific Northwest, turning their story into content that actually brings people through the door.
I come from a tech background, BS Informatics from UW, which shapes how I approach scope, systems, and building things that actually hold up. I've also made content in the music industry, directed brand videos for health companies, and built a clothing brand in college to understand production and the full marketing lifecycle from the inside.
Whatever the industry, the aim is the same: make people feel something, and give them a reason to act.
3 years embedded as Program Assistant with Muckleshoot's Youth Development Program: strategy, cross-department coordination, event media, and daily programs for 129 youth.
Almost 3 years as Program Assistant with Muckleshoot Indian Tribe's Youth Development Program. I worked across 5 departments - helping strategize and coordinate yearly plans with logistics in mind, producing all the media around the tribe's biggest events, and directly running daily programs for 129 kids.
Working within a Native American tribal organization shaped how I think about community-first work. You don't just make content - you learn who you're making it for, what their values are, and what actually matters to the people you're serving. That mindset carries into everything I do now.
Working inside a tribal organization shifts how you think about community. You learn who you're making things for before you make them, and that mindset carries into everything now. Managing 129 kids daily also develops adaptability fast. Hard deadlines, real stakes, 5 departments pulling in different directions. That environment built a lot of what I bring to creative work.
3 years · Program Assistant
Listing photography for a property in Kent, WA. Interior and exterior shots composed to show the space at its best and move the listing.
Opened commissions under hungupmyart to help early-stage founders get their brand off the ground: logos, full identity systems, and consulting on positioning and direction. 7 clients, all starting from zero.
Opened commissions under hungupmyart for founders who had a business idea but didn't know where to start with the brand. For each client I handled the full identity: logo system, brand board, color palette, and typography, and consulted on positioning, where to launch, and what to prioritize first.
7 clients · full identity systems · Rell Moore sold out
12M+ streams, 250k+ monthly listeners. Slone is a genuinely talented artist and a good friend. I shot his Neumos show - he was the opener, but people were there specifically for him. Built the rollout content for "Told Me We're Forever," designed his merch, and helped get it into production using what I knew from building BAND!T. He sold it at his shows.
Concert coverage, rollout content, merch design, production help. The collab grew naturally out of being in the same scene. I understood both the creative and the business side of what he was building, and that's what kept us working together.
Videographer · Content Producer · Merch Designer
Slone · 250k+ monthly listeners · "Wish You Were Gone" - 12M+ streams
Live concert coverage across 12 touring artists - shot from the pit, the crowd, and backstage. Stage size doesn't change the need for great media.
During my sophomore year of college, inspired by Juice Wrld, I started a streetwear brand from scratch. BAND!T is spelled with a '!' - flip the 'i' upside down and it looks like '!'. The idea: I can leave an impact on the world. Slogan: the world is yours. Drop 1 moved 82 pieces and showed me what needed fixing. Took those lessons into Drop 2. 50 pieces. Sold out. Put it on hold for school, but kept everything it taught me about running a brand.
Not just designing clothes - learning every layer. Sourcing manufacturers, understanding MOQs, building the online store, writing copy, shooting lookbooks, running social, managing inventory, and fulfilling orders myself. Word of mouth and a curated aesthetic drove the community. Shut it down for school, but it built a foundation in production and the full marketing lifecycle that carries into everything now.
Drop 1: 80% sold · Drop 2: sold out
Aegeliss helps people living with dementia through thoughtfully designed products, educational resources, and caregiver support - using visual cues and cognitive accessibility principles to promote independence and reduce confusion. I led the design and development of aegeliss.com over 10 weeks as my UW Informatics capstone. After handoff, the founder came back and asked for a brand video. I co-wrote the script with her, directed, shot, and edited it.
I led the design and development of aegeliss.com over 10 weeks as my UW Informatics capstone. After handoff, the founder reached back out. She wanted a brand video. I co-wrote the script with her, directed, shot, and edited it - it's the first thing you see when you open this modal.
Part of the capstone work included organizing an informative event with Dementia Friends Washington. It reached 4k+ members state-wide.
Website · brand video · 4k+ community reached
TOASTED isn't just a coffee shop - it's a lifestyle brand that happens to serve coffee and bagels. Over the course of this partnership I've run the full creative operation: campaign strategy, video production, photography, social media, menus, store signage, events, and brand collabs. Every piece connects. Nothing is a one-off.
I run the full creative operation for TOASTED, not just content but the entire brand experience. That means developing the creative strategy, producing and editing all video and photo content, designing every piece of physical in-store material, and managing the social media ecosystem across multiple platforms and locations. The work is built as a connected system: a campaign video feeds into a story series, the story connects to in-store signage, the signage ties back to the social post. Every touchpoint is designed to feel like the same brand.
Food stamp cuts went nationwide. A coffee shop in Oregon had already started doing something similar. The owner brought the idea here: walk in, tell a barista "put it on my neighbor's tab," get a free meal. I jumped in on the marketing and ran all the production and video rollout. 2.1 million views. 7k free meals. That's what happens when a brand leads with values.
7k → 13.5k followers · 800k+ reached · 2.1M campaign views · ongoing
A one-day collab event with Drip Tea inspired by Pop Rocks candy. Concept, exclusive menu, DJ lineup, logistics, graphics, social rollout, teaser ads, and the full shoot and edit - all me.
Drip Tea recognized me from my food content and reached out about doing a collab. I came up with the concept - a Pop Rocks-inspired event with exclusive drinks and a DJ lineup - and from there I handled everything: menu development and naming, DJ booking, all print and digital graphics, social rollout, teaser ad production, day-of coverage, and the final recap edit. One event, one person, zero agencies. Held at Drip Tea Kent - one of their quieter locations - it became one of their top grossing days, moving 100+ drinks. Other creators showed up and made their own recaps. The organic coverage kept going long after the day ended.
Shot and strategized the visual launch of Drip Tea's croffle menu item. Product photography designed to stop the scroll and drive in-store traffic.
I started as a concert photographer shooting artists like The Kid Laroi, Blxst, and 03 Greedo from the front row. When chasing media passes got exhausting, I turned the camera around, originally to build a Hot Ones-style platform I could pitch to artists and labels for easier access. The plan was simple: post-show meal, local Seattle spot, interview it. What actually happened was something I didn't expect at all.
I was the most introverted kid, but I was shooting concerts from the front row for artists like The Kid Laroi, Blxst, and 03 Greedo. Chasing media passes eventually wore me down, so I turned the camera around. The original concept was a Hot Ones-style platform I could pitch directly to artists and their teams: post-show meal, local restaurant, interview-style video. A reason to be in the room without needing someone to let me in.
The format that actually worked was the Yap Sesh - a mukbang-style series going around Seattle trying spots. I took Keith Lee's food review approach and Mr. Beast's fast-paced editing and built something in between. Honest, fast, and made for the city.
Things didn't go as planned, which turned out to be the best thing that happened. I fell in love with exploring food spots, building memories, making new friends, and most of all, helping small businesses showcase what made them special. Within one summer, I had accidentally built a community of 19,000+. Drip Tea noticed, proposed a collab event and named a menu item after me.
Watching local businesses struggle to be found online is what made marketing click for me. I self-taught everything: social media strategy, content systems, audience building. My tech background gave me a systems mindset: I got obsessed with how things work from the front-end experience a viewer sees all the way to the back-end strategy running it. That's the lens I bring to everything now.
222+ videos · 140+ restaurants · 19k+ community · 10.2M+ views · 80+ collabs
TOASTED's sister bakery brand, operating under the same ownership. I built the full visual identity and content system from scratch: logo, custom illustrations for every bagel variety, menus, signage, merch, lifestyle photography, and all social content. First week open, they were selling out daily. @infatuation_seattle named them #6 Best Seattle Bagel in the city.
Jaded Bagels was built to feel like a neighborhood staple: mom-and-pop, rooted, its own personality. I built everything from the ground up - the brand identity, illustrations for each bagel variety, all the photography, video content, and social rollout. Within the first week of opening, they were consistently selling out early. @infatuation_seattle named them #6 Best Seattle Bagel in the city.
#6 Best Seattle Bagel · selling out weekly · ongoing
